PSA_Rubric

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Tasks ê
 Accomplished
Proficient
Needs Improvement
Not Acceptable
Student project proposal
(10 points)
Project proposal clearly details purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. Adjustments to the project proposal are determined early and clearly explained.
(10 points)
Project proposal identifies purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables.
(8 points)
Project proposal inconsistently identifies purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. Adjustments to the project proposal are also inconsistent.
(6 points)
Absent or incomplete.
(0 points)
Shot list
(10 points)
 Provides a complete, well-considered shot list with documentation and explanation of any new shots taken in the moment of filming.
(10 points)
Provides a shot list with documentation of any new shots taken in the moment of filming.
(8 points)
Provides a shot list but inconsistently documents new shots taken in the moment of filming.
(6 points)
Absent or incomplete.
(0 points)
Public Service Announcement – Content
(20 points)
 The PSA is 60 seconds or less and covers a specific topic concisely and clearly. The PSA grabs the viewer’s attention and offers specific action items related to the topic. The PSA includes clear and well-written voiceover narration.
(20 points)
The PSA is 60 seconds or less and covers a specific topic. The PSA includes appropriate voiceover narration.
(16 points)
PSA is too short or too long to effectively present the topic and/or lacks a concisely discussed topic. Voiceover narration is ineffectively used.
(14 points)
Absent or incomplete.
(0 points)
Public Service Announcement – Technical
(20 points)
 The video is edited so that only high quality shots remain. The PSA employs two or more video, text, graphic, and motion effects. The PSA’s audio is seamlessly blended and adds interest to the story. The PSA is in Web format and can be viewed online.
(20 points)
The video is edited so that most of the shots are high quality. The PSA employs at least one text, graphic, video, or motion effect. PSA utilizes appropriately blended audio. PSA is in a Web file format and can be viewed online.
(16 points)
The video includes several lower quality shorts. It is edited using only a few shots, where more edits/shots would have enhanced the overall quality. PSA is in a Web file format and can be view online.
(14 points)
Absent or incomplete.
(0 points)
Audio and voice editing
(20 points)
 Audio is clear and effectively assists in communicating the main idea. Narration consistently communicates ideas with enthusiasm, proper voice projection, appropriate language, and clear delivery.
(20 points)
Audio is clear but occasionally does not communicate the main idea. Generally, the narration communicates ideas with proper voice projection, adequate preparation, and delivery.
(16 points)
Audio is inconsistent in clarity related to volume. Often, the background audio overpowers the primary audio.
(14 points)
Absent or incomplete.
(0 points)
Time management
(10 points)
 Team allots and documents time for each phase of the design and development process. It completes all or most phases on schedule.
(10 points)


Absent or incomplete.
(0 points)



Teamwork
(10 points)
 The team documents how it brainstormed, discussed, and solved problems. The team documents division of responsibilities and describes how strengths of individual efforts were used. The team clearly collaborates and interacts with each other. The team expertly creates, plans, and manages the project proposal to ensure delivery of final PSA.
(10 points)


The team did not work together; the team does not share the workload.
(0 points)